CHALLENGE
PSG was approached to determine how new merchandise would reflect the new look and messaging so that all of the various pieces would coordinate with the Asgrow and DEKALB brand updates.

SOLUTION
PSG created a kit of merchandising materials that reinforced the Asgrow and DEKALB brand looks and messages found in print advertising and collateral materials.  PSG developed items such as product posters, banners and counter mats that reinforce the brand look and message.