CHALLENGE
PlayPower wanted to expand its catalog appeal to a wider age range.  The goal was to stretch the brand’s image from exclusively young children to including 2- to 12-year-olds, while still stressing the company’s innovative products and promoting play.

SOLUTION
PSG chose a “stretching” theme, which was depicted in all of the language and used for transitions on the two-page section divider spreads.  Moreover, PSG introduced the tagline, “Just Push Play.”  Older children were shown as much as possible, and to achieve a higher-end look, metallic silver was used throughout the catalog.