CHALLENGE
Trelay Seeds wanted an overhaul, and was seeking effective ways to extend its brand.  The company was looking for a new mission, tagline, and unique selling proposition, as well as increased scope, frequency, and delivery of communications to target audiences.

SOLUTION
PSG assessed Trelay’s target audience and the client’s overall communications plan.  Tactics that PSG added included more communication vehicles, focused messaging, standardized letterhead, business cards, and promotional materials.  Work continues on the web site and consistent branding efforts.